{"id":25396,"date":"2026-02-25T09:45:13","date_gmt":"2026-02-25T08:45:13","guid":{"rendered":"\/?p=25396"},"modified":"2026-02-25T10:27:18","modified_gmt":"2026-02-25T09:27:18","slug":"s4bt-acquiert-hotelhub","status":"publish","type":"post","link":"\/fr\/news-resources\/blog\/s4bt-acquiert-hotelhub\/","title":{"rendered":"S4BT acquiert HotelHub"},"content":{"rendered":"<h1><strong>S4BT acquiert HotelHub et devient un acteur de \u00a0r\u00e9f\u00e9rence mondiale du business travel<\/strong><\/h1>\n<ul>\n<li>Avec l\u2019int\u00e9gration d\u2019HotelHub, S4BT traitera d\u00e9sormais plus de 5 milliards de dollars de volume annuel de r\u00e9servations h\u00f4teli\u00e8res (HBV).<\/li>\n<li>L\u2019int\u00e9gration d\u2019HotelHub porte d\u00e9sormais \u00e0 huit le nombre de marques majeures du Groupe dans le secteur du voyage d\u2019affaires : CDS, Goelett, CRC, TMS, SIAP, Methodica et Trevium.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Paris \/ Londres \u2013 25 f\u00e9vrier 2026<\/strong> \u2013 S4BT \u2013 Solutions for Business Travel, groupe europ\u00e9en r\u00e9unissant CDS, Goelett, CRC, TMS, SIAP, Methodica et Trevium, \u00e9largit son empreinte et devient la plus grande plateforme mondiale de r\u00e9servation h\u00f4teli\u00e8re corporate gr\u00e2ce \u00e0 l\u2019acquisition de Travel Centric Technology, soci\u00e9t\u00e9 m\u00e8re londonienne d\u2019HotelHub, une plateforme technologique h\u00f4teli\u00e8re au service des Travel Management Companies (TMC) internationales.<\/p>\n<p>Cette transaction marque une nouvelle \u00e9tape de croissance et d\u2019ambition pour le Groupe, en \u00e9largissant sa couverture g\u00e9ographique, en renfor\u00e7ant sa pr\u00e9sence sur les principaux march\u00e9s du Business Travel et en augmentant ses capacit\u00e9s technologiques.<\/p>\n<p>Avec l\u2019int\u00e9gration d\u2019HotelHub, S4BT repr\u00e9sente d\u00e9sormais :<\/p>\n<ul>\n<li><strong>8 marques sp\u00e9cialis\u00e9es<\/strong> dans le voyage d\u2019affaires<\/li>\n<li><strong>Plus de 5 milliards de dollars<\/strong> de volume annuel de r\u00e9servations h\u00f4teli\u00e8res<\/li>\n<li><strong>Plus de 60 000 r\u00e9servations h\u00f4teli\u00e8res<\/strong> par jour<\/li>\n<li>Acc\u00e8s \u00e0 plus de <strong>2 millions d\u2019\u00e9tablissements<\/strong> dans le monde<\/li>\n<li><strong>700 collaborateurs \u00e0 l\u2019\u00e9chelle mondiale<\/strong>, <strong>dont 50 % d\u00e9di\u00e9s \u00e0 la technologie<\/strong> et au d\u00e9veloppement produit<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-25397 alignleft\" src=\"\/wp-content\/uploads\/2026\/02\/Ziad-Jay-photo-300x169.jpg\" alt=\"S4BT et HotelHub\" width=\"398\" height=\"224\" srcset=\"\/wp-content\/uploads\/2026\/02\/Ziad-Jay-photo-300x169.jpg 300w, \/wp-content\/uploads\/2026\/02\/Ziad-Jay-photo-1024x577.jpg 1024w, \/wp-content\/uploads\/2026\/02\/Ziad-Jay-photo-150x85.jpg 150w, \/wp-content\/uploads\/2026\/02\/Ziad-Jay-photo-768x433.jpg 768w, \/wp-content\/uploads\/2026\/02\/Ziad-Jay-photo-1536x866.jpg 1536w, \/wp-content\/uploads\/2026\/02\/Ziad-Jay-photo.jpg 2000w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/> Contribution strat\u00e9gique au Groupe<\/strong><\/h2>\n<p>HotelHub renforce S4BT sur plusieurs dimensions structurelles :<\/p>\n<ul>\n<li><strong>G\u00e9ographie et acc\u00e8s au march\u00e9<\/strong> \u2013 la plateforme \u00e9tend l\u2019empreinte de S4BT au Royaume-Uni et renforce sa pr\u00e9sence aupr\u00e8s des grandes TMC internationales.<\/li>\n<li><strong>Profondeur technologique et capacit\u00e9 R&amp;D<\/strong> \u2013 l\u2019int\u00e9gration d\u2019HotelHub accro\u00eet la capacit\u00e9 d\u2019ing\u00e9nierie du Groupe, avec d\u00e9sormais 50 % des collaborateurs d\u00e9di\u00e9s \u00e0 la technologie et au d\u00e9veloppement produit.<\/li>\n<li><strong>Valorisation de plateformes h\u00f4teli\u00e8res innovantes<\/strong> afin de renforcer les services et soutenir la croissance \u00e0 long terme en \u00e9troite collaboration avec les partenaires.<\/li>\n<li><strong>Int\u00e9gration de la cha\u00eene de valeur<\/strong> \u2013 l\u2019infrastructure h\u00f4teli\u00e8re d\u2019HotelHub sera int\u00e9gr\u00e9e aux plateformes de r\u00e9servation de S4BT, \u00e0 ses solutions de paiement et \u00e0 ses capacit\u00e9s de facturation \u00e9lectronique, g\u00e9n\u00e9rant un meilleur contr\u00f4le op\u00e9rationnel et une valeur accrue pour les TMC et les clients corporate.<\/li>\n<\/ul>\n<p>Les efforts d\u2019innovation, notamment en mati\u00e8re d\u2019optimisation tarifaire pilot\u00e9e par l\u2019IA, de rapprochement automatis\u00e9 et d\u2019analyse de performance h\u00f4teli\u00e8re, devraient am\u00e9liorer la qualit\u00e9 des revenus et l\u2019efficacit\u00e9 op\u00e9rationnelle des partenaires TMC.<\/p>\n<blockquote><p>\u00ab Notre ambition est claire : construire la plateforme de business travel la plus int\u00e9gr\u00e9e et technologiquement avanc\u00e9e \u00bb, d\u00e9clare Ziad Minkara, Fondateur et CEO du groupe S4BT. \u00ab L\u2019acquisition d\u2019HotelHub constitue une \u00e9tape d\u00e9cisive dans cette direction. Elle fait entrer S4BT dans une nouvelle dimension, renforce notre position et \u00e9tablit une pr\u00e9sence solide au Royaume-Uni. Ce n\u2019est pas une finalit\u00e9, mais une base sur laquelle nous continuerons \u00e0 investir, int\u00e9grer et ex\u00e9cuter. \u00bb<\/p><\/blockquote>\n<p>Jay Virdee, CEO d\u2019HotelHub, ajoute :<\/p>\n<blockquote><p>\u00ab Rejoindre S4BT permet \u00e0 HotelHub d\u2019acc\u00e9l\u00e9rer sa mission \u00e0 une nouvelle \u00e9chelle. En combinant notre technologie de distribution avec l\u2019expertise op\u00e9rationnelle et les capacit\u00e9s financi\u00e8res de S4BT, nous pouvons cr\u00e9er davantage de valeur pour les TMC et leurs clients corporate \u00e0 travers le monde. \u00bb<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h2><strong>Alignement avec la strat\u00e9gie long terme de S4BT<\/strong><\/h2>\n<p>Cette acquisition acc\u00e9l\u00e8re la strat\u00e9gie d\u00e9finie lors du lancement de S4BT en 2025 : servir les TMC, les clients corporate et l\u2019\u00e9cosyst\u00e8me du voyage d\u2019affaires en tant que partenaire technologique unique couvrant l\u2019ensemble de la cha\u00eene de valeur de la r\u00e9servation au paiement sur les march\u00e9s nationaux et internationaux.<\/p>\n<p>Le groupe propose d\u00e9sormais une offre h\u00f4teli\u00e8re corporate totalement int\u00e9gr\u00e9e permettant aux TMC de concurrencer les plateformes ferm\u00e9es tout en am\u00e9liorant l\u2019efficacit\u00e9, la transparence et la performance. Cette op\u00e9ration renforce \u00e9galement la capacit\u00e9 de distribution de S4BT et sa facult\u00e9 \u00e0 g\u00e9rer des flux h\u00f4teliers \u00e0 grande \u00e9chelle notamment aux \u00c9tats-Unis et sur les principaux march\u00e9s europ\u00e9ens, du sourcing au paiement au sein d\u2019un cadre unique et coh\u00e9rent.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u00c0 propos de S4BT \u2013 Solutions for Business Travel<\/strong><\/h4>\n<p>S4BT est un groupe technologique mondial d\u00e9di\u00e9 au voyage d\u2019affaires, r\u00e9unissant des marques sp\u00e9cialis\u00e9es de premier plan telles que CDS, Goelett, Corporate Rates Club (CRC), TMS, SIAP, Methodica, Trevium et, plus r\u00e9cemment, HotelHub. Le Groupe emploie plus de 700 personnes dans le monde et accompagne des clients sur les march\u00e9s internationaux.<\/p>\n<p>Du sourcing h\u00f4telier \u00e0 la r\u00e9servation en ligne, en passant par le paiement, la facturation \u00e9lectronique, le support client et l\u2019int\u00e9gration ERP, S4BT con\u00e7oit et d\u00e9ploie des solutions int\u00e9gr\u00e9es r\u00e9pondant \u00e0 la complexit\u00e9 op\u00e9rationnelle et financi\u00e8re du voyage d\u2019affaires. Sa mission est de rendre le business travel plus intelligent, plus efficace et plus responsable gr\u00e2ce \u00e0 une technologie ouverte et scalable.<\/p>\n<h4><strong>\u00c0 propos d\u2019HotelHub<\/strong><\/h4>\n<p>HotelHub est un fournisseur technologique h\u00f4telier bas\u00e9 \u00e0 Londres, sp\u00e9cialis\u00e9 dans la consolidation de contenus h\u00f4teliers fragment\u00e9s issus des GDS et de sources non-GDS au sein d\u2019un environnement op\u00e9rationnel unique. Sa plateforme est int\u00e9gr\u00e9e aux workflows des grandes TMC internationales et prend en charge des transactions h\u00f4teli\u00e8res complexes et \u00e0 fort volume afin d\u2019am\u00e9liorer l\u2019efficacit\u00e9, la couverture de contenu et la qualit\u00e9 de service.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>Contact presse<\/strong><\/h5>\n<p>Rebecca Xerri<\/p>\n<p>Global Chief Marketing Officer<\/p>\n<p>S4BT \u2013 Solutions for Business Travel<\/p>\n<p>rxerri@sforbt.com<br \/>\n<a href=\"http:\/\/www.sforbt.com\">www.sforbt.com<\/a><br \/>\n<a href=\"http:\/\/www.hotelhub.com\">www.hotelhub.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S4BT acquiert HotelHub et devient un acteur de \u00a0r\u00e9f\u00e9rence mondiale du business travel Avec l\u2019int\u00e9gration d\u2019HotelHub, S4BT traitera d\u00e9sormais plus de 5 milliards de dollars de volume annuel de r\u00e9servations h\u00f4teli\u00e8res (HBV). L\u2019int\u00e9gration d\u2019HotelHub porte d\u00e9sormais \u00e0 huit le nombre de marques majeures du Groupe dans le secteur du voyage d\u2019affaires : CDS, Goelett, CRC, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":25411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[520,521,523,522],"class_list":["post-25396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-2","tag-acquisition","tag-group","tag-hotelhub","tag-s4bt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S4BT acquiert HotelHub - Goelett<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/fr\/news-resources\/blog\/s4bt-acquiert-hotelhub\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S4BT acquiert HotelHub\" \/>\n<meta property=\"og:description\" content=\"S4BT acquiert HotelHub et devient un acteur de \u00a0r\u00e9f\u00e9rence mondiale du business travel Avec l\u2019int\u00e9gration d\u2019HotelHub, S4BT traitera d\u00e9sormais plus de 5 milliards de dollars de volume annuel de r\u00e9servations h\u00f4teli\u00e8res (HBV). 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