{"id":8536,"date":"2024-03-05T12:10:07","date_gmt":"2024-03-05T11:10:07","guid":{"rendered":"https:\/\/goelett.com\/?p=8536"},"modified":"2024-03-05T14:26:05","modified_gmt":"2024-03-05T13:26:05","slug":"le-barometre-de-lhotellerie-daffaires-2023","status":"publish","type":"post","link":"\/fr\/news-resources\/blog\/le-barometre-de-lhotellerie-daffaires-2023\/","title":{"rendered":"Le barom\u00e8tre de l\u2019h\u00f4tellerie d\u2019affaires 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8536\" class=\"elementor elementor-8536 elementor-8522\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34814627 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34814627\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e196c6\" data-id=\"62e196c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-433ec957 elementor-widget elementor-widget-text-editor\" data-id=\"433ec957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><em>La tendance inflationniste s\u2019est poursuivie en France en 2023 sous l\u2019effet de plusieurs facteurs conjugu\u00e9s : retour massif des touristes internationaux cr\u00e9ant une pression sur le taux d\u2019occupation, Coupe du monde de rugby, r\u00e9percussion de l\u2019augmentation des co\u00fbts du service (\u00e9nergie, alimentaire, personnel). Le dynamisme de la client\u00e8le loisirs affecte la disponibilit\u00e9 des chambres et se r\u00e9percute in\u00e9vitablement sur les prix corporate.<\/em><\/p>\n\n\n\n<p>Ainsi, selon les travel managers, le contexte fait que le budget h\u00f4tel est devenu l\u2019un des plus difficiles \u00e0 ma\u00eetriser, raison pour laquelle il est essentiel aujourd\u2019hui d\u2019avoir une visibilit\u00e9 des tendances pour mieux ma\u00eetriser ses achats et ajuster en cons\u00e9quence les plafonds des d\u00e9penses par ville.<\/p>\n\n\n\n<p>Ce barom\u00e8tre 2023 est le fruit d&rsquo;un travail collaboratif entre <strong>MKG Consulting <\/strong>et <strong>CDS Groupe<\/strong>. Cet outil \u00e0 disposition de l\u2019industrie du Business travel dresse un panorama chiffr\u00e9 de l\u2019industrie h\u00f4teli\u00e8re sur un p\u00e9rim\u00e8tre europ\u00e9en, avec un focus sur la France, l\u2019Allemagne et l\u2019Italie. En effet, il s\u2019agit ici d\u2019un r\u00e9el observatoire d\u00e9taill\u00e9 avec une visibilit\u00e9 des taux d\u2019occupation et du prix moyen par ville et par cat\u00e9gorie. L\u2019\u00e9tude est une v\u00e9ritable base de donn\u00e9es permettant aux acheteurs et travel manager d\u2019avoir une visibilit\u00e9 en toute transparence des tarifs appliqu\u00e9s par les h\u00f4teliers et pouvoir ainsi, piloter au mieux leur politique h\u00e9bergement.<\/p>\n\n\n\n<p>Selon<strong> Ziad Minkara<\/strong>,<strong> PDG CDS Groupe<\/strong>, cette nouvelle approche par la responsabilisation du voyageur fonctionne plut\u00f4t bien. Quelle que soit la voie suivie, la mise en place de process rigoureux pour la gestion du budget h\u00f4tels, allant de la r\u00e9servation \u00e0 l\u2019acte de paiement en passant par la d\u00e9mat\u00e9rialisation des factures, repr\u00e9sente une source d\u2019\u00e9conomies de l\u2019ordre de 7 \u00e0 11 %. Autrement dit, les leviers de l\u2019acheteur ne passent plus seulement par les n\u00e9gociations tarifaires, m\u00eame si elles restent importantes, mais par la mise en place d\u2019outils et de process pour g\u00e9rer le poste h\u00f4tellerie de bout en bout.<\/p>\n\n\n\n<p>Par ailleurs, l\u2019ann\u00e9e 2024 sera forc\u00e9ment tr\u00e8s particuli\u00e8re compte tenu de l\u2019effet Jeux Olympiques et Paralympiques. Ainsi, l\u2019observatoire mensuel sera \u00e9galement aliment\u00e9 cette ann\u00e9e par une \u00e9tude compl\u00e9mentaire d\u00e9di\u00e9e \u00e0 l\u2019\u00e9volution des taux de r\u00e9servations durant la p\u00e9riode des JOP afin d\u2019accompagner au maximum les acheteurs et travel Managers.<\/p>\n\n\n\n<p>L\u2019effet JOP va repr\u00e9senter la quadrature du cercle pour les travel managers. En effet, les consignes de t\u00e9l\u00e9travail donn\u00e9es par les pouvoirs publics pour d\u00e9sengorger les transports vers et dans la capitale risquent de provoquer un travel freeze pendant l\u2019\u00e9t\u00e9. Mais le mois de juillet \u00e9tant traditionnellement actif pour les voyages professionnels, les d\u00e9placements vont devoir se reporter sur le mois de juin et surtout sur l\u2019automne, une p\u00e9riode habituellement d\u00e9j\u00e0 tr\u00e8s charg\u00e9e. Embouteillage en vue et risque de prix en explosion.<\/p>\n\n\n\n<p>\u201cLe tourisme d\u2019affaires est un segment essentiel du tourisme fran\u00e7ais. Il permet de remplir du lundi au vendredi tous les h\u00f4tels et participe de l\u2019activit\u00e9 \u00e9conomique de l\u2019ensemble du pays. Nous sommes heureux de constater que post Covid, alors que c\u2019\u00e9tait une grande inqui\u00e9tude, les voyageurs d&rsquo;affaires sont revenus \u00e0 des niveaux proches de 2019. \u201d d\u00e9clare<strong> Vanguelis Panayotis<\/strong>, <strong>CEO MKG Consulting<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.cdsgroupe.com\/wp-content\/uploads\/2024\/03\/BAROMETRE-HOTELLERIE-DAFFAIRES-2023.pdf\">T\u00c9L\u00c9CHARGEZ LE BAROM\u00c8TRE 2023 <\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cebf29 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"3cebf29\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"\/wp-content\/uploads\/elementor\/thumbs\/1080x1080_karuzel_linkedin_01-1-qkrexq8spvp0um5x7eg673519zssnjxzdillos4kxg.png\" alt=\"1080x1080_karuzel_linkedin_01 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src=\"\/wp-content\/uploads\/elementor\/thumbs\/1080x1080_karuzel_linkedin_02-qkrb6z3qxx86f3wh2nim8lb3gdzg5nzaijonvpxeyc.png\" alt=\"1080x1080_karuzel_linkedin_02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"\/wp-content\/uploads\/elementor\/thumbs\/1080x1080_karuzel_linkedin_06-1-qkrek2n7fj026jzzxzyah16ylh3ttuqd5xenp2dhbo.png\" alt=\"1080x1080_karuzel_linkedin_06 (1)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 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class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La tendance inflationniste s\u2019est poursuivie en France en 2023 sous l\u2019effet de plusieurs facteurs conjugu\u00e9s : retour massif des touristes internationaux cr\u00e9ant une pression sur le taux d\u2019occupation, Coupe du monde de rugby, r\u00e9percussion de l\u2019augmentation des co\u00fbts du service (\u00e9nergie, alimentaire, personnel). Le dynamisme de la client\u00e8le loisirs affecte la disponibilit\u00e9 des chambres et [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[317],"tags":[318],"class_list":["post-8536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rapport","tag-le-marche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le barom\u00e8tre de l\u2019h\u00f4tellerie d\u2019affaires 2023 - Goelett<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/fr\/news-resources\/blog\/le-barometre-de-lhotellerie-daffaires-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le barom\u00e8tre de l\u2019h\u00f4tellerie d\u2019affaires 2023\" \/>\n<meta property=\"og:description\" content=\"La tendance inflationniste s\u2019est poursuivie en France en 2023 sous l\u2019effet de plusieurs facteurs conjugu\u00e9s : retour massif des touristes internationaux cr\u00e9ant une pression sur le taux d\u2019occupation, Coupe du monde de rugby, r\u00e9percussion de l\u2019augmentation des co\u00fbts du service (\u00e9nergie, alimentaire, personnel). 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