Simplifying hotel booking, staying compliant with business travel policies and sustainability goals, reducing leakage and boosting the performance of accommodation strategies define the major considerations for companies managing business travel.
This is the context in which Rebecca Xerri, CMO at S4BT – Solutions for Business Travel, brought together Antoine Grebot (Head of Sales, Goelett) and Sébastien Capelle (Global Key Account Manager, Booking.com) to explore concrete ways to reduce leakage, strengthen purchasing performance, and create a smoother, more efficient traveler experience.
A growing complexity in hotel procurement
Hotels remain a strategic pillar of business travel, yet the category is often complex to manage: fragmented content, numerous booking channels, and “leakage” (off-channel hotel bookings) that can reach 50 to 70% in some companies. This dispersion affects not only the budget, but also the traveler experience.
Antoine Grebot highlights:
“Business hotel management brings together strategic, operational, sustainability and security considerations. Mastering it has a direct impact on performance and employee satisfaction.”
For all these reasons, Goelett decided to focus on the hotel component and transform the experience within the platform. Our goal: make hotel search and booking more intuitive, efficient and dynamic. The new interface, set to roll out by the end of the year, will better organize a very rich flow of information, allow smarter filtering, provide clearer offer presentation, and guide the user to the best option, whether it’s a negotiated rate, a partner program or a sustainable choice.
The strength of the Goelett & Booking.com partnership
Sébastien Capelle explained that this strategic partnership combines Booking.com’s extensive global content with the power of Goelett’s platform and its expertise in compliance and reporting. Integrating Booking.com content via API v3 ensures real-time updates and a smooth, seamless booking experience.
Companies gain access to a global variety of options, exclusive preferential rates, Genius and mobile rates, as well as automatically applied premium services. This directly contributes to reducing leakage and increasing traveler adoption.
The offer includes more than 18,000 third-party-certified sustainable accommodations, as well as a new “Work-Friendly” tag for non-hotel options that meet business travel standards.
Goelett features that reduce leakage and optimize costs
Goelett provides innovative features to keep travelers within the managed channel and strengthen purchasing performance. When booking transport, an accommodation reminder pop-up automatically suggests booking a policy-compliant hotel directly within the travel flow.
The system also performs real-time benchmarking, comparing the chosen rate with other available options at the same property, enabling travelers to stay on the best price or secure immediate savings.
Finally, the intelligent display of the three most relevant offers speeds up decision-making and guides travelers to the option that best fits their needs.
These features help reduce leakage, encourage earlier bookings, and maximize purchasing performance while ensuring a smooth, policy-compliant experience.
Sustainability: an increasingly central criterion
The platform places strong emphasis on sustainability: today, nearly 30% of hotel bookings made through Goelett are in eco-certified properties, compared with 14% last year. This growth reflects the increasing importance of responsible travel policies within companies.
Security and assistance: a global commitment
Securing bookings is another key element: virtual cards, detailed vouchers, 24/7 assistance, and artificial intelligence support a seamless and safe journey. Travelers benefit from end-to-end care, from pre-trip to check-out, while meeting company requirements.
Getting the most from business travel accommodation
By combining Booking.com’s content and Goelett’s technology, companies can now:
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Optimize their hotel policy and reduce leakage
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Ensure traveler safety and satisfaction
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Strengthen their sustainability commitments with certified hotels and responsible practices
“The best way to understand these benefits is to test them and experience Goelett firsthand,” said Antoine Grebot.
For any questions or additional information, contact us at: communication@goelett.com
