Paris, February 6, 2026 – On the occasion of its General Assembly, Alliance France Tourisme announced the membership of three major new groups from the tourism sector: AIR FRANCE, COMEXPOSIUM AND S4BT.
Alliance France Tourisme is pleased to welcome these new members from the tourism, MICE and business travel sectors into its think tank and action network. Their arrival strengthens the collective and reflects a shared commitment to a common ambition, as France approaches the 2027 political milestones: to make France the world’s leading destination — not in terms of visitor numbers, but in terms of value created for the country.
AIR FRANCE
A globally recognized airline and a key contributor to France’s international attractiveness, Air France plays a central role in the tourism value chain. With an intercontinental network serving nearly 200 destinations, high service standards, and a strong commitment to more sustainable air transport, Air France contributes daily to the global reach of Destination France and the connectivity of its regions. The leading private employer in the Paris region, Air France is part of the Air France-KLM Group, which also includes Transavia.
Anne Rigail will represent Air France within the Alliance. CEO since 2018, she brings more than 30 years of experience within the company, having held numerous leadership roles, including Head of the Paris-Charles de Gaulle hub, EVP In-Flight Services (responsible for cabin crew), and EVP Customer.
“Alliance France Tourisme is a valuable forum for reflection and action to promote an ambitious vision for French tourism. As the leading private employer in the Paris region, Air France is fully committed to contributing to sustainable tourism growth that creates value for local territories.”
COMEXPOSIUM
Comexposium is one of the world’s leading organizers of professional and public events, in France and internationally. A structuring player in the MICE sector, the group designs and organizes nearly 400 trade shows, congresses and events that directly contribute to the economic and tourism attractiveness of destinations.
Pablo Nakhle-Cerruti, CEO of Comexposium, will represent the group within the Alliance. He promotes a vision of events as a driver of competitiveness and value creation for Destination France, through the development of flagship exhibitions and events (SIAL, Wine Paris, Foire de Paris, Salon Mondial du Tourisme, L’Étudiant fairs, etc.), serving economic sectors and regional attractiveness.
“By joining Alliance France Tourisme, Comexposium aims to further strengthen the impact of the French event industry’s ‘French touch,’ whose expertise is recognized worldwide. Our industry contributes to France’s international influence and to strengthening our destination.”
S4BT – Solutions for Business Travel
S4BT is a European technology leader dedicated to business travel, backed by more than 100 years of combined expertise across its seven specialized brands (CDS, Goelett, Corporate Rates Club, SIAP, Methodica, TMS, Trevium). With more than 450 employees and an annual hotel booking volume exceeding €800 million, the group supports thousands of clients and millions of travelers across Europe.
Its mission: to design and deliver innovative solutions that meet the evolving needs of business travel stakeholders (travel agencies, hoteliers, corporations) and contribute to smarter, more responsible travel.
Ziad Minkara will represent S4BT within the Alliance. Born in 1972 and of Franco-Lebanese background, he leads the S4BT Group (450 employees, operations in 6 countries) with a clear ambition: to become the European leader in business travel technologies. Educated in mathematics and international business, his experience in China, Japan, and the United States has shaped an open and demanding entrepreneurial vision.
“Joining Alliance France Tourisme is a natural step. At a time when economic spillover effects are more essential than ever, the tourism and business travel industries must be fully aligned around a clear industrial objective: to make France the world’s leading tourism destination — economically, technologically, and responsibly.”
Alliance France Tourisme in brief
Alliance France Tourisme is a leading think tank and action platform addressing all issues related to tourism and France’s attractiveness.
Composed of leading companies in the sector, it pools expertise, promotes a comprehensive and strategic vision of tourism, and formulates analyses and recommendations in the general interest. Each member represents an essential link in the tourism value chain — airports, mobility providers, accommodations, cafés and restaurants, event organizers, retail, leisure, and more.
Through their scale, diversity of activities, and significant footprint in the French economy — employing more than one million people — these companies help shape public policy directions and the investments required to strengthen France’s attractiveness and sustainably structure the tourism industry.
